Should HFSS be answerable to its own Portman Group-style industry code? Matt Lambert CEO, the Portman Group The code applies to the naming, packaging, marketing and promotional activity around alcoholic drinks. In the UK, HFSS marketers are looking to the example set by alcoholic drinks manufacturers, which collectively agreed to abide by the Portman Group’s Code of Practice, introduced 25 years ago.
While the rules do cover the UK, domestic rules will be tighter than this, as a result of changes to the law.
